Have you ever tried to find an elder care service, a product or resource for
an aging parent on the Internet? Of course you have, in fact key word searches
have become extremely popular for the adult child in search of services. 68% of
all inquiries to Senior Approved Services, a national network of products,
resources and services endorsed by seniors, have originated through a key word
search.
Type in elder care services on Google and nearly 10,000 choices pop up.
Choices are great, but how in the world does the average consumer find the
appropriate service and on top of that - make a responsible decision on which of
these services are indeed safe reliable companies.
The elder care industry has the challenge of reaching this growing number of
Internet users. You could spend a small fortune bidding on key words or paying
for top placement on a page.
How can you promote yourself to the senior (and this adult child in search of
your service) without going broke? Is it possible to get the elder care business
community to work together to enhance the service choices for the senior, but
also work together to promote one another? One service promoting the other, each
service a guaranteed safe reliable company, working together and avoiding
wasteful duplication of resources. Sounds like a dream doesn't it?
Well, this dream is now a reality thanks to the ingenious simple idea of
Barbara Mascio, founder of Senior Approved Services. "Only those businesses with
a 90% or higher satisfaction rating, as reported by the seniors (and/or family
member of the senior) who have used the service, are permitted in our exclusive
directory," states Ms. Mascio.
So, a person searching for a safe reliable service for a loved one has a
quick, safe and simple method to select a service. How does this benefit the
elder care businesses Certified as Senior Approved?
Each Certified Senior Approved Service naturally promotes itself as a Senior
Approved Service. Naturally this lends credibility to this business and
increases its client base. This in turns promotes the core business, that being
Senior Approved Service, which then promotes all the other services in this
exclusive network.
"I call this 'circular marketing," says Barbara. "Not only is each business
separating themselves from the competition, each business refers to other
Certified Senior Approved Services when their valued client is in need of a
service that he or she does not provide."
Circular marketing in combination of making good use of collaborative
partners is how Ms. Mascio is able to provide such a variety of useful resources
for the senior and family caregiver.
There is so much wasted time, money and resources in the elder care industry
through duplication. Competition is great, but if you come across a service that
has a proven value, why not just work together and help promote one another?
Senior Approved Services does just that. Not only are there benefits in being
part of this exclusive network (from a business standpoint) - you are part of a
very exclusive network - you cannot pay for a listing - but through the careful
partnering of other elder care services - each of these Certified Senior
Approved Services are marketed on a national level by complimentary services.
When a senior (or family caregiver) visits John Boden's web site, href="http://www.lifeledger.com">http://www.lifeledger.com , a safe and
reliable method to record and maintain vital records, he or she will see
Certified Senior Approved Services listed as a preferred senior service. Visit
John Webb's site, href="http://www.caregiversresource.com">http://www.caregiversresource.com
and Senior Approved Services are featured as preferred selections. Call the
Caregivers Resource Helpline at toll free 888-791-7301 and you will hear about
Senior Approved Services.
Join in on the Caring for Elderly Family Members
Online Support Group, and the moderator will tell you that when in search of a service, don't guess,
select a Certified Senior Approved service. The Coalition for Senior Safety href="http://www.coalitionforseniorsafety.org">http://www.coalitionforseniorsafety.org
advises those starting a senior safety program in his or her local community to
only feature Certified Senior Approved Services in order to reduce liability.
I did a fun links search to see how far reaching Senior Approved Services
truly is. Try this with your company's web site for comparison and when you do,
these following numbers will astound you.
Go to yahoo.com and type in links: www.seniorsapprove.com 339 sites pop up -
all linking back to this free web community for family members and seniors. Now
try links: www.qualityeldercare.com (the business-related site for Senior
Approved Services) and you will see 333 other sites linking back.
I tried google.com and typed in links www.seniorsapprove.com (google doesn't
use the semi colon and you have to put in a space after the word links) and an
astounding 833 sites came up - all linking back to Senior Approved Services!
Links www.qualityeldercare.com provided 700 links.
Clearly this woman is on to something. Is there any doubt of the benefits for
the elder care business community? Beyond that, and in this reporters'
viewpoint, how wonderful to have a service that offers so much for the senior
and the family caregivers, that will not try to profit from advertising dollars
and will only recommend and endorse the very best of the best!
To learn more about the founder of Senior Approved Services, I highly
recommend that you visit one or both sites. If you want to reach Ms. Mascio
personally, all of her contact information can be found on her web sites.