Selling to seniors?
The report will benefit any business that offers product, resource or a
service for an older adult. You will learn
How to reach the consumer effectively
What the consumer wants and
expects to receive from a service
Why a consumer remains with a service and
why they cancel
What a consumer wants to know prior to contracting with a
service
And much much more!
Barbara Mascio, Founder of Senior Approved Services is offering the results
of the market research conducted with senior citizen consumers and the adult
children of the senior. "You are welcome to take advantage of our market
research - no strings attached.
The research took three years and thousands of dollars to accomplish. If this
improves your service, then a senior will benefit and that's why we're all in
this industry to begin with."
Seniors contract with a variety of services beyond what is commonly thought
of as 'elder care.' Seniors need lawn care, handy man services, attorneys and so
forth. Based on the feedback from this market research, Senior Approved Services
includes a wide variety of services in their network, building a One-Call
Solution.
Of the nearly 10,000 individuals participating in the initial focus group
studies the following were noted as extremely important
90% desire one central location to turn to when in need of any and all
service
89% desire an impartial entity to verify the history of a business
89% desire one point person serving as the advocate for the senior
75%
desire easy access to education, support and information for the family
caregiver
Rather than take the approach to 'build it and they will come',
Senior Approved Services decided to learn what the consumer wanted and then
develop their entire program around these consumer wishes.
Ms. Mascio invites you to use the data collected to perfect your service. The
report is in a free ebook format.
Simply go to href="http://www.qualityeldercare.com/ebook">http://www.qualityeldercare.com/ebook
and request the password key to open it.
If you consider yourself to be a business dedicated to serving the elderly
population with integrity and one that is committed to quality of service, you
may also want to learn how to add your business to the exclusive network of
Certified Senior Approved Services.